That's the main idea from Chris Anderson, Wired Editor-in-Chief, that you might find in his latest book: "Free: The Future of Radical Price". Everything that goes to the triple W will have its own free version.
“Because if you don’t do it, someone else will. Because they can. If it’s not zero today, it will be zero tomorrow.”, Anderson said in the opening session at Wired’s first-ever business conference, Disruptive by Design.
This theory (reality) directly affects the shiny disc industries: Music, Video, and Video Games; and followed by books, news, and email. You can watch his presentation here.
Apple rocks and has rocked for many years. If you have never seen an Apple's new product presentation, you must. Since Apple was established always has been surrounded of followers, but we should say lovers, fans. But why? Is its product? Is its customer service? Is its innovation? Is its freshness? Is Steve Jobs? From my point of view is all of them and even more!
This week Apple is hosting its annual Worldwide Developers Conference in San Francisco, CA. 5 days with 1.000 Apple engineers 5.000 developers (Apple fans) and more than 200 Sessions & Labs
Does your company have anything like this? Why not? This kind of events produce a lot of Word of Mouth, tons of WOM. But you've got to make sure that...
- no one is selling anything on the presentations - you find the best host and moderator - you invite your best customers and fans (and ask them to bring skeptics) -you have informal workshops (coffee breaks, lunches) - you give them some new special information which makes them feel special - and last but not least, you have a lot of fun like giving a concert in an esplanade
Seriously, when you take care of your first rings people they will take care of you. These events are a terrific investment and will give you a lot of feedback to improve your business.
One of today's key marketing strategies is being fun. Being fun sells a lot, and I do not mind sales in terms of revenue. We could say that being fun is attractive, appealing, interesting, and and even more talking about business.
If your product, service, company, fill the blanks naturally comes together with fun, you will have a lot of homework done. When talking about Word of Mouth marketing, FUN plays a very important roll. The many companies, institutions, and people who are having fun know it, and usually are more desirable. Boring companies, products, places, people... do not go very far or at least not without an enormous advertising budget. And remember, Advertising is not marketing. Advertising is a part of Marketing.
And last but not least Microsoft, a technology giant, is quite boring but keeps trying hard to be in the same league as Apple. So please, let's become fun!
The USA market has gone crazy for the last 9 months. Investment Banks, the stock market, mortages and real state, and now swine flu. Although, life continues and companies (and many politicians) are trying hard to leave all this crisis behind.
Audi, which is suffering the crisis as all the Automovile Industry, has introduced recently in the USA market its Q5 SUV a new model that aims Lexus drivers. And once again we find comparative advertising.
Q5's spot shows (or try to show) how unique is compared to Lexus RX, which holds 70% of marketshare in its SUV segment. Even though and according to Audi executives their sales are have grown in the first quarter of 2009.
One of Andy Sernovitz's word of mouth tips is "Put something interesting on your business card". But before that point, Andy has 2 basic rules of WOM marketing:
#1 give a reason to talk about your stuff
#2 making it easier for that conversation to take place
Once you get these two principles, all the other stuff about WOM shows up. Every CMO should infect his team (from front desk people to brand manager) this culture. If you and your staff are convinced, you all will convince; if not, you won't get that real and natural conversation talking about your stuff.
Some weeks ago I had meeting in a very famous Spanis hotel chain (NH Hotels). Looking at their business card it seems to be NH understood that tip.
nh Hotels business card*
* Nice to meet you * Nice to talk to you * Nice to help you * Nice to whatever the staff made for you
On the other side of the business card you may find the person contact info. Like any other business card.
But if you really feel creative, don't miss Lego Business Cards. These are the best.
Packaging has become a very important part of brand and image marketing. Some reasons:
1. Packaging has to be functional. Many of us have suffered from packages that are almost impossible to open.
2. Packaging has to look according to what we will find inside the package. A confusing packaging makes a confusing consumer, and probably we will lose a sale, and specially in fast moving consumer goods.
3. Packaging has to be related to brand image or even culture. If your company is environmentaly friendly, so do your packaging.
4. Last but not least, try that your Packaging become worth of being spread. Here we have some examples FROM SPAIN! I bring them to the blog because you can re-use them once they are "empty".
Some posts back I launched a contest. The Journal Marketing was giving away a free copy of a book named "The Simple Truths of Service" to whoever would leave a comment, spread the blog, the post indeed, or new subscribers. We didn't say anything so far but the book has already a new owner: Alex P. in Boston, MA (the package is on its way to Beantown).
We like to practice what we preach. That's what Andy Sernovitz and his team on Gas Pedal does. Some weeks ago you could participate in a similar contest (like the one here at TJM) where by telling a friend about Andy's book revised edition you might win a copy of his book. And that's what exactly happened to me. Last week I got an email from Gas Pedal telling me the good news.
Dear readers and friends; let's cheer for those who practice what they preach!
*We'd better keep an eye on The Journal Marketing since a new contest will come soon.
Not only in a recession or collapsed economy, but also in a growing and favorable economy stores must get as many visitors as possible. The more people you get into a store, the more sales you might have.
This is a flyer from a notions store in my neighborhood. You may go looking for some disscount and leave the store buying something extra which even was not in your mind.
And extra tip: that can help you to get some extra WOM!
ANTI-CRISIS SALES
Monday: Panties and Underpants day
Tusday: Socks day
Wednesday: Tights day
Thursday: Undershirts day
Friday: Bras day
Saturday: Pajamas, Housecoats, Blouses, and Cardigans day
What the heck is a DOT? Pretty easy and pretty common. We already know these: [dot]com [dot]org [dot]net [dot]gov [dot]edu [dot]etc, [dot]etc, [dot]etc
Nowadays there are over 20 generic top-level domains but all this could change soon. By the end of 2009 it could be an expansion to hundreds. Some of them as interesting as: [dot]soda [dot]softdrinks [dot]burger [dot]fries [dot]laundry [dot]soap
Imagine companies like Coca-Cola, Pepsi, McDonald's, Burger King, P&G, and many others fighting [$$$$] for them! That's what can happen if they have to pay for each domain related to their industry.
According to the Internet Corporation for Assigned Names and Numbers [ICANN], the nonprofit agency that oversees the distribution and policy of domain names, that could have an initial cost of $200,00 to each company.
If you are a marketer you'd better take a look to some advice from AdAge:
Find out which domains may affect your business
Let you know your opinion to the ICANN
Some companies could win (new ones) and some others lose (those with large portfolios of brands)
You can sit there and wait for answers of move and give some pros and cons. Could we have [dot]fam for family?!
Some time ago that video came to me. Now I find it again on a friend's blog. I've started to think that there is a universal conspirancy to meet Nick at some point.
Are you an entrepreneur? Are you... - a musician, - an art director, - a graphic designer, - a speaker or a storyteller?
So, most probably you do not know how much to charge for what you do, your work.
Basically we can say that if you charge for time, you sell time and everyone has 24/7. But instead; if you charge for value, you've got the most valuable ever: a Unique Value Proposition; something that you only have. And that is priceless.
If you wanna know more about it, check out this presentation from Tim Williams. But if you even wanna get a professional knowledge about that topic directly from Tim, do not miss his seminar organized from C4E in Madrid next March the 24th. Amazing oportunity! Madrid and Tim Williams, what else?
Once again a TV ad comes to The Journal Marketing.
The reason: I liked it.
The surprise: I thought that it was original when... it wasn't.
The second reason: The whole campaign behind the spot.
Lately we have seen an Alfa Romeo spot on Europeans TV channels. It's introducing the new Alfa Mito. I liked the song, or at least I found it pretty fun. So, I went to Youtube and I found the original song and group, Daft Punk. Then... a surprise showed up!!! iPod used the same song in a spot in Summer of 2005. Incredible but true.
I guess that Apple bought the song's right just for the USA and that most probable, Alfa Romeo made the same but for Europe or the markets where they operate. I think both ads work really well for their campaigns.
The iPod ad was focused on the word "Technologic" -the original title of the song- and the core value of Apple's mp3 player; while on the other hand, Alfa's ad takes advantage of the verbs (buy, change, wear, work, erase... IT) and their relation between the icons.
If we analyze Alfa Mito Campaign, we can briefly say that is pretty well developed. The TV spot and its website. It is a 2.0 site with a lot of fancy and cool tools, where you can even make your own clip by choosing the icon (even drawing one) and mixing them with the music, download ring tones and the clip you made on. You might find a lot of these "mitoclips" about different topics and most of them aiming young professional consumers. I highly recommend to take a look to these videos and and Alfa Mito's site.
Same song, different companies, different products, different years, different markets, different campaigns, quite similar target, and well done in both cases.
When talking about Marketing we might name the four famous "Ps":
Product
Price
Place
Promotion
Many times we forget about People -the fifth P- which means customers, clients, or consumers. A product or a service is launched, is in the market because of them. First customers, then product or service.
We'd better listen to people. Some times it will be necessary asking to customers but some other times they will talk by themself.
That's what exactly has happened to Tropicana, the pure premium orange juice of PepsiCo. Tropicana changed its packaging and brand image at the beginning of January 2009, but according to NYT some buyers are passionate about packaging and last Monday, Tropicana executives announced that the previous version will be brought back in the next month.
The Journal Marketing thinks that the new design was very revolutionary for the brand's style; instead Tropicana should have done a restyling. Anyway, perhaps Tropicana made a mistake but it heard its customers and the original package design will be back in March.
PS: Take a look to that 3 minutes video from AdAge where five weeks ago Peter Arnell, Omnicom's Arnell Group CEO, defends the carton design that is going to be discontinued.
There is a saying in Spain that says: "Camarón que se duerme se lo lleva la corriente" (Direct translation: The current takes the prawn that falls asleep), but the English expression would be: "You snooze, you lose".
That's what Harvard Admissions Team avoids every single year when looking for new students. They are pretty awake. Harvard is Harvard, and we might think that they do not need to move from their offices to get the best students over the States and almost, over the world.
But even Harvard -the most prestigious university in the world- has a very well planned marketing strategy where many people (including an army of 8,000 alumni volunteers) play a very important role.
For the next year class -which will start in September- Harvard received around 23,000 applications. Of these, it accepted over 2,000 (less than 10%) which makes it as the nation's most selective college.
Harvard admission's staff shows the importance of synergies when aiming the best and the brightest.
Agency: Atlético Internacional They've got the rights of the song for the spot and say that the whole idea behind the videoclip was the reason to choose that song. The producer filmed new clips for the skateboard images. (More info only in Spanish) Producer: Agosto
PS: Due to the comments on this post. Let's take a look to this, from swissmiss.
When you have a huge snow storm in your city you can remain in your office, at home, or instead go out, let your imagination fly, and do something really extreme.
That last combination is what Extreme Channel and the Curb Agency decided to do last week when they made a Guerrilla Marketing campaign. Just after lunch time, 350 "hot spots" of London were marked with 2.000 logos of that channel.
The interesting point is to know if Curb came with the idea while snowing and prepared everything in just few hours or on the other hand they "forecasted" the street campaign at the same time as the storm was getting to London.
Anyway, it was cheap, fast, and it matched perfectly Extreme Channel spirit. Extremely well done!
Once upon a time there was a leading company in a very important field: the music industry. That company had a vertical business organization. They hired musicians, groups, bands, etc. They recorded discs and videoclips. They organized concerts. They produced and sold LPs, Cassettes, and CDs. They sold devices to listen to our favorite music and authors, even they invented the music to go: a man attached to a player device; the Walkman & the Discman.
As you might imagine its name is SONY and Sony BMG. They were the kings of this industry. But Sony was selling with a pretty small effort (I would say they were taking a nap) while another company was struggling with several issues: Apple.
In 2001 Apple came with its first iPod generation (already posted here) and just in few years everyone began to forget CDs and other music players. Apple, thanks to its iPod family has become the leading company of music (selling songs and music players).
Amazon, another leading company -in which case is about books- came up in November of 2007 with Kindle, an electronic reader device. Last Monday Amazon launched its second edition, an evolution of the first one. Once again, SONY came first with an e-Book Reader (October 2008 for its last edition), and once again another e-Company took its market.
Where is going to arrive Apple with its music industry? Will become Kindle the most common worldwide e-Reader? (and e-Books seller) What's happening to Sony?
We may think that Sony has become boring, but I don't think so (Play Station has been very popular and well sold). Boring is not a matter in those cases, if you think so, take a look to the official Kindle video. Although Kindle's "second part" looks much nicer than the first edition.
In a crisis economy like the current one many companies forget about Creativity and Innovation. Their mind goes directly to cut marketing budgets, freeze new product launch, and focus on expenses.
Creativity and Innovation are always pretty important keys when managing a company but even more in a recession. It's a good time to sell what you do, to be strong in your core business but at the same time looking at something new. Looking from outside of the box or hiring new talent (you could outsource this service) will help managers, employees, and more important, customers attitude in their roles (leading, working, and buying). All of them will see -and notice- that the company is trying hard to reach a better situation -than competition for instance- and reshaping its business model.
Marcus Buckingham says on his blog "You can make the effort to discover what you really love to do, and then take the steps to build your career around that." Many companies and talented people have just been following the market force, direction, energy, inertia, but without a really unique value proposition or strength.
By the end of 2008 I received an email of a reader -and almost fan- of The Journal Marketing. Her name is Ainara and she is an Alumni from the University of Navarra in Spain. Today's post reminds me of her. She is pretty young, has a great talent on what she loves to do, and tries really hard to become more and more creative. Ainara is not a company (even when she emailed me didn't have a job) but she is building her career around what she loves. Sooner or later she will get it and pretty sure will fly high.
Do you work on your Strengths instead of your Weaknesses?
I highly recommend this article on Smashing Magazine. It summarizes pretty well the relationship between colour identity and its application on the websites of many famous brands like Walmart, Pepsi, Best Buy, McDonald's, Coca-Cola, or UPS to name some of them.
But if you work at/for small-to medium-sized businesses here we have 4 tips from Smashing Magazine:
Consistency: Logos, banners, displays, ads... Consistency throughout all marketing media is powerful.
The subconscious of customers: Customers subconsciously associate colours with their brand experience on the net.
The impact of re-branding and redesign: What you built around your brand creates expectations in your customers even when you change your identity.
Make color choices wisely from the start: If you can plan from the beginning, better than replanning and changing everything. Plan for spontaneity.
I read Andy Sernovitz's blog and highly recommend it to you. He basically writes about common sense in business: good marketing (and not as good), word of mouth, looking from outside of the box, customer loyalty, social media, blogging, podcasting, conferences and seminars, interesting books...
In a previous post that I wrote, I was asking how a blog could sourprise or give something unexpected to its readers. The whole idea of that post came out from a chapter of a very worthy book: The Simple Truth of Service.
So, If I like what I read: that book and Sernovitz's blog... Why not put it into practice? That's why I'm giving away a copy of that book. That is thejournalmarketing.com way of giving something unexpected to its readers.
You just have to spread the mouth of this post. It doesn't matter the way you do it, just tell someone about this optimist book on this blog (both, the book and the blog). To participate the contest, just share it!
How? 1. Leave a commentary 2. Post it on your blog, web, etc. 3. Podcast about it 4. Talk about on Facebook, Linkedin, etc. 5. Make a video and upload it on Youtube 6. Let your imagination run free
Do not forget to let me know by a commentary or an email how you spreaded the word.
Last week of February I'll randomly choose a winner and send him/her the book for free. (Even if you are from South Korea).
Only 2 days and Bush is gone. I'm not going to take stock of his 8 years in the White House. This is not the site.
During the USA Presidency elections we could see some good examples of marketing campaigns related to the candidates and a product or brand. We showed an example in this blog.
Two more cool and interesting examples have been launched on the Net.
The second one comes from the giant of furniture IKEA. In this case Ikea's campaign follows Obama's campaign slogan in some way. If Obama used to say "Change we need"; Ikea says: "Change is coming". This site embraces you to change the Oval Office with Ikea furniture.
That's what this graphic designer does on this site: webwithoutwords . The author has launched a experiment. He tries to undress, remove, take off all the words, pictures, ads, etc of very well known websites. In a nutshell, to show the structure and analyze it.
Apple, Youtube, Wikipedia, John McCain, or Barack Obama sites have already been analyzed. Some of them are better than others. Obama or McCain? According to Paul Armstrong -the graphic designer- Senator Obama site was a better interface than his opponent.
In some way, your website says a lot about you: - It's your showroom - It's your catalogue - It's your front desk - It's your warehouse - It's your portfolio - It's your desk - and last but now least... it's your face! (But always... in some way)
I made a mistake. According to Benjamin Zander, the music director of the Boston Philharmonic Orchestra, I should say: "How fascinating!" That's why I have some good and bad news today.
Let's start the good first. The blog has a new domain name and this means a new tittle as well: THE JOURNAL MARKETING
But… why? 1. Easier to remember 2. Easier to spread 3. Easier to show up if you Google its words 4. No dashes 5. Brand name 6. It looks more professional (but just look)
And now the mistake... I didn't ask you dear readers! I should have launched a contest about this blog domain name. In my opinion the domain works fine. But your opinion matters or at least I'm interested in. So, please, let me know what you think about the new name and domain. If you like it or not or what would you have chosen?
Ah! By the way, do not miss Benjamin Zander video. How Fascinating!!!
When talking about Word of Mouth there is a very effective point:
>> Give something extra that customers wouldn't expect
For the honeymoon my wife and I went to Mauritius Island and stay at The Residence (5*GL). Of course we were paying a premium price but we were always getting much more than we expected:
- You ask for room breakfast and you get flowers, newspaper, weather forecast, smile from the butler... (and food!) - We asked for a DVD movie at the reception and it was already taken. Someone returned it few minutes later and they called us (we didn't tell her our room number) - A free lunch on the beach in a pretty cool picnic basket (the best cheesburguer never eaten) - And so on, so on, so on, so on...
But you do not need to be luxurious hotel to give to your customers something unexpected.
- Gas station or garage: free car washing or air freshener - Bakery: some extra cookies or a piece of chocolate - Butchery: once you have already weigthed and printed out the sticker put an extra slice of whatever meat you are cutting - Fruit shop: the same, give an extra piece of fruit or some vegetable that is about to espoil or you are accumulating stock (but not already spoiled. DO NOT KILL YOUR CUSTOMERS!!!) - Office supplier: there are tons of possibilities - But... What about a blog???
I would love to hear/read about your ideas. Just... post a comment with your opinion, some other examples, or a link about it.
When I was about to work at Tissot last year by this time, I went crazy looking for an apartment in Manhattan. Craigslist and some websites were my first options. I ended up finding a great one -East 92 street and Lexington avenue in Manhattan- through a friend connection. Very handy location, nice roommates, and a cool apartment.
During my "house hunting" I came across to something pretty interesting and not very common in Spain which I would call "Housing e-Marketing" (real estate e-marketing). I mean, on line marketing about apartment buildings. Websites that are on the Net even if all the apartments were sold out with a lot of information about the building itself: Why?
- It makes much more valuable your apartment. - There is always someone moving in or out. - If you want to rent it, you can link to the official site. - If you want to sell it, you can link to the official site. - It's plenty of useful information about the building. - If you throw a party, your guests will find a map, how to get there, etc.
The following Yankee examples are amazing. Only if you've got "some money" you will able to buy the first one (the modern one of the picture that illustrate this post).
One Madison Park: its apartments are sold out -what a pity- but if you can afford the three floors penthouse... hurry up!!! It's only $45 million.
Chicago Spire: designed by the Spaniard architect, Santiago Calatrava. For just $5.7 million you get a 4-bedroom suite apartment and a fantastic view of Chicago.
And the first Spanish example I saw last week: Jorge Juan 7. Located in Valecia downtown, but that's far away from the Americans ones.
Jorge Juan 7, Valencia City
A building is always alive and having a website makes it even more interesting. We've got to keep learning from American real state marketing which although the crisis is pretty good.
It could seem stupid but that's something useful I learned today. Posting to Blogger directly from an email.
All you need to do is to set up a "secret" email address through Blogger and send what you want to publish to that address. And... voilà!!! You get it up to your blog without log in.
You are even able to upload pictures. Isn't that cool?
If you wanna know how to do it... just click here.
I found this original Christmas card from Wolskwagen. I think it's very "Smart". Or should it be very Beetle, Rabbit, Touareg, Passat, Jetta, Polo??? (Very bad joke).
Anyway, besides this cool design, last year I got a Christmas card which said nothing but;
"GOD COMES"
(Benedict XVI)
Maybe wasn't that cool, but it was and is TRUE. This is the only reason of Christmas season.
I wish you all a Joyful, Holly and Merry Christmas and the very best for 2009!
December the 19th, 2007. Just a year ago I graduated in International Marketing from Boston University. I do not want to say too much since I already said what I had to say. You all -my dear former classmates- rocked those days at Boston University and you keep doing great stuf wherever you are.
Many things have changed since we said to each other "See you soon", but as I wrote, our friendship is there forever if we want. Let's feed it and drop me a line about you: cma.mestre(at)gmail(dot)com Christmas times is the perfect time.
I made this video for my classmates and friends at Boston University. A picture is stronger than words. Many thanks folks!
While working in the Alumni Association of the University of Navarra I experienced the application of a CRM platform. We ended installing Salesforce, a very good CRM tool online that many big companies use.
This software comes with as many features as you can ask in order to keep your relationships and sales with your clients in shape. It keeps you updated always that you do all the back-office work, filling out the information you got from a visit, an interview, or a sale to your customers. Then you get this kind of dashboards that drive you nuts.
But if you are a small-medium company or a start-up (let's say a dentist office or a boutique hotel), instead of having a relationship with your customers, you should build a friendship with them. Being very nice and having small details with them may help you to keep them in your side and forgetting the big and cold competitors.
While being in Manhattan one of my roommates received a funny postcard from his dentist (if I find the picture I took I'll show it) telling that he should make an appointment to check his teeth. I bet that they don't use a very complicated software and, in my humble opinion, I thinks it's efficient. This is what I'd call a CFM tool, a Customer Friendship Management, and a cool WOM.
Dedicated to José Antonio F, José Luis C, and Luis M.
Few days ago a good friend mine wrote on his blog something very interesting (as he usually does and I strongly recomend his blog which is only in Spanish, so far).
Valencia, where I´m from, has changed a lot in the last 10 years. Last century, it could be very well known for our Paella, sunny beaches, and Fallas, but that has changed radically. We still have rice in a pan, hot sun and burning wood-statues. Many private and public initiatives have made possible this great improvement of VLC.
This Christmas season Santa Claus will suffer the crisis as the rest of human beings, or at least something like that said Businessweek some days ago. Adults will receive worse presents under the tree than kids (not including electronics and videogames).
Businessweek publishes an article based on a survey made by Deloitte which shows that Santa's budget for clothing and adults's presents will decrease against budget for toys. Santa will spend 50 bucks or less per kid.
The hottest toy on the market is Bakugan Battle Brawlers which will help Santa to save some money for next year since is only $5.
Even though we have heard a lot about the Global Crisis -that´s globalization- but if you go to malls, shopping centers, department stores... they are all crowded.
That´s why this question came to my mind. Citizens keep going to these places. That´s not bad but the current situation makes museums, exhibitions, galleries... interesting alternatives.
A second reason why I wonder about crisis is traffic jumps. Even if you go to a shopping mall or the Reina Sofía Museum you will find hundreds of cars in the same direction... And once again that´s my advice. Ride a bike (here you have Barcelona's Bicing example), use your legs or take the public transportation. It will help you to save some money for the museum or the mall and saving the planet.
This picture shows perfectly the differences.
The same amount of people riding a bike, driving a car, or taking the bus.
In a post I wrote about packaging I quoted another blog. In that post I talked about being a DJ -Disc Jockey- of the blogsphere. You may have thought: "That's is not a creative way". And you are right if I would be always posting about what others write.
Anyway, here you have the post on Andy Sernovitz's blog. I highly recommend such an interesting blog about Word of Mouth.
Half of the people think that almost everything is already invented. But meanwhile, the other half are thinking about how to surprise them.
That's what 7-Eleven has done cleverly for the 2008 Presidential Campaign. You may choose the cup of coffee you like the most or the one you don't in order to get it burn with the hot beverage. Afterwords, 7-Eleven is supposed to give the results of this particular survey in favor of Obama or McCain.
But what is really smart is how 7-Eleven gets great and fun word of mouth.
Andy Sernovitz asks on his blog: What can I do that guarantees that everyone who walks out of my door will talk about me to the next person they see? Let ask our self.
I've read on a blog that some bloggers are like a disc jockey. Someone who mixes together the best music to an audience according to an style. (I'll try to find that post and upload it).
So trying to mix some marketing music here you have a very good article on The Cool Hunter about packaging .
It shows packaging's importance. The less you know a brand the more important is the packaging. How do you treat your body? You spend 24/7 in that package, so you'd better take care of it.
I shouldn't say it, but it was unbelievable. Just three months ago (080808) I got married. Everything went very well indeed. We weren't sure about the place to have our wedding reception. We ended-up choosing this place: Masia Xamandreu, a farmhouse surrounded by orange trees few minutes driving from Valencia city.
We had a tasting dinner with our families just a month before "the day" and it was very good, but we didn't expect such a great cocktail, dinner, service, attention, maners and, food qualityas we experienced our wedding's night.
I do not get paid for anything I write on my blog so far (I'm open to any proposal) but I felt like writing about them. They run a business, they are out there to make money but doing a service. They know that night is one of the most important nights in your whole life and they try very hard to please you, so that you don't even get a single wrinkle the first few hours of your marriage. They treat you as the bride and the groom. They treat you as the protoganist of a movie. That's their unique value proposition. Every single penny you pay is worth of what you get. And they are worht of a good word of mouse.
Just a year ago I started this Marketing Box with not much idea about blogging, neither about marketing. Just a year later many things have changed. As you may have seen the blog is not one of them. You'll find some changes soon, but not yet. Meanwhile I leave you this data:
Visitors by country:
Spain
USA
UK
India
Italy
Malaysia
Australia
Canada
Mexico
Brazil
Venezuela
Argentina
South Korea
Saudi Arabia
Taiwan
Navarra (hahahaha)
The most popular post was this one about Packaging (33%).
Over 2300 visitors. Even Pareto´s principle is on the blog: 20% of this blog´s readers are returning visitors 80% of this blog´s readers are new visitors
Over 3500 pages visited.
The highest traffic month was April; over 330 visits. (Maybe because it´s my “birthmonth”).
Dear readers, besides statistics (and English mistakes), many thanks for your loyalty.
As soon as I come up with placing ads on rare ways, I find out that IKEA has opened a new store in Japan just two weeks ago and made a cool campaign on the Japanese subway.
I would not only point this campaign out, but also IKEA Japan's blog which was on the Internet before the store was opened. But I will post about Corporate or Official Blogs later on.
BTW, Japanese is one of the next languages I should learn.
This week Apple is hosting its annual Worldwide Developers Conference in San Francisco, CA.
Amazon e-Book reader, Kindle 
View from The Residence
Just a year ago I started this Marketing Box with not much idea about blogging, neither about marketing. Just a year later many things have changed. As you may have seen the blog is not one of them. You'll find some changes soon, but not yet. Meanwhile I leave you this data:
I would not only point this campaign out, but also IKEA Japan's blog which was on the Internet before the store was opened. But I will post about Corporate or Official Blogs later on.
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