I don't know why but since I came to the States, I'm very interested in new ways of doing the same. I mean, new ways for classic products, services, and marketing. When you don't have an important budget, looking outside of the box is your best weapon, and for sure it's always challenging.

Few weeks ago I discovered an interesting website which shows this idea in many different fields like design, fashion, architecture, and of course, advertising. It's named The Cool Hunter, and some of the most innovative posts about advertising are related to "Guerrilla Marketing" term which was created by Jay Conrad Levinson in 1984.

Nintendo's Wii Campaign in Italy. Billboards make 2D figures of its iconic heroes with post it notes: "Wii'll not forget"

Guerrilla Marketing was a technique for small companies or start-ups whose annual advertising budget was very low but whose contacts, both professional and personal, were closer to their customers than big and well-known brands.

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But that was in the 80s. Later on, big corporations took Marketing Guerrilla as a new weapon for their campaigns. Once again, we could see how disruptive ideas come from small businesses. And how money is not as important as great ideas.