If you read it, you will remember the post in which I talked about being crappy. You could have thought what the heck is that silly idea! I hope after reading that post you realized that it wasn't as dumb as it sounded. If the first post didn't convince you, maybe today... or maybe never.

Starting crappy it's good if you are really disruptive. If you aren't, just forget it. But even being disruptive and crappy doesn't mean that you should stay crappy. New products are not only copied but also improved in only three months in China. Three months!!! That's what you planned? Only three months for your product's life.

If we take a look at iPod generations since it was launched in 2001 we may think: "Gosh! The first iPod was so crappy compared to the new ones!" But that's not true!

In 2001 iPod was so disruptive and cool that many "early adopters" bought it and gave to Apple the necessary information to improve it. And that's what Apple does every single year.

So, if you are disruptive or original enough, and you do not wait to launch the product (or the service), you will kick the market and then you will have to worry only about improvements not about improvisation. Plan to change in order to improve. But do not change such as being something totally new because that means going back to the starting point.

*Winston Churchill