One Madison Park

When I was about to work at Tissot last year by this time, I went crazy looking for an apartment in Manhattan. Craigslist and some websites were my first options. I ended up finding a great one -East 92 street and Lexington avenue in Manhattan- through a friend connection. Very handy location, nice roommates, and a cool apartment.

During my "house hunting" I came across to something pretty interesting and not very common in Spain which I would call "Housing e-Marketing" (real estate e-marketing). I mean, on line marketing about apartment buildings. Websites that are on the Net even if all the apartments were sold out with a lot of information about the building itself: Why?

- It makes much more valuable your apartment.
- There is always someone moving in or out.
- If you want to rent it, you can link to the official site.
- If you want to sell it, you can link to the official site.
- It's plenty of useful information about the building.
- If you throw a party, your guests will find a map, how to get there, etc.

The following Yankee examples are amazing. Only if you've got "some money" you will able to buy the first one (the modern one of the picture that illustrate this post).

One Madison Park: its apartments are sold out -what a pity- but if you can afford the three floors penthouse... hurry up!!! It's only $45 million.

Chicago Spire: designed by the Spaniard architect, Santiago Calatrava. For just $5.7 million you get a 4-bedroom suite apartment and a fantastic view of Chicago.

And the first Spanish example I saw last week: Jorge Juan 7. Located in Valecia downtown, but that's far away from the Americans ones.

Jorge Juan 7, Valencia City

A building is always alive and having a website makes it even more interesting. We've got to keep learning from American real state marketing which although the crisis is pretty good.