RSSLast time we posted about Packaging was a month ago when we pointed out Tropicana new Tetrapack.
Packaging has become a very important part of brand and image marketing. Some reasons:
1. Packaging has to be functional. Many of us have suffered from packages that are almost impossible to open.
2. Packaging has to look according to what we will find inside the package. A confusing packaging makes a confusing consumer, and probably we will lose a sale, and specially in fast moving consumer goods.
3. Packaging has to be related to brand image or even culture. If your company is environmentaly friendly, so do your packaging.
4. Last but not least, try that your Packaging become worth of being spread. Here we have some examples FROM SPAIN! I bring them to the blog because you can re-use them once they are "empty".
_A box of wine that becomes a lamp
Source: Treehugger
_A bottle of water that became very popular in Spain
Source: Leading Brands of Spain
_A bottle of water that follows a culture
Source: Acua Blog
4 comments:
Hola Chris, pero este artículo lo has escrito tú solo o te lo has copiado del libro que estás regalando? Por cierto, qué hay que hacer para conseguirlo? Es que como soy tú único lector, espero que me lo regales a mi.
Saludos!
Dear reader. All the content you may find on www.thejournalmarketing.com is original or based on other sources, and always referred to its original source.
The book was already given to one of our readers from USA.
Keep reading, another contest is coming soon.
Estaré ojo avizor al nuevo concurso. Me dedicarás el libro si gano? Por cierto, soy futbolista de primera división regional de Ceuta, quieres que te mande una foto firmada como recuerdo? Te agradecería mucho que me contestases en español, ya que es el único idioma que hablo a parte del árabe. هل وجدت العمل? Sukran!
Take a look at this.
http://www.damniwish.com/2009/04/quick-note-on-blog-etiquette.html
Save your time, and mine, please.
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