The USA market has gone crazy for the last 9 months. Investment Banks, the stock market, mortages and real state, and now swine flu. Although, life continues and companies (and many politicians) are trying hard to leave all this crisis behind.

Audi, which is suffering the crisis as all the Automovile Industry, has introduced recently in the USA market its Q5 SUV a new model that aims Lexus drivers. And once again we find comparative advertising.

Q5's spot shows (or try to show) how unique is compared to Lexus RX, which holds 70% of marketshare in its SUV segment. Even though and according to Audi executives their sales are have grown in the first quarter of 2009.

Account: Audi USA

Agency: Venables Bell & Partners, San Francisco

Country: USA