One of today's key marketing strategies is being fun. Being fun sells a lot, and I do not mind sales in terms of revenue. We could say that being fun is attractive, appealing, interesting, and and even more talking about business.

If your product, service, company, fill the blanks naturally comes together with fun, you will have a lot of homework done. When talking about Word of Mouth marketing, FUN plays a very important roll. The many companies, institutions, and people who are having fun know it, and usually are more desirable. Boring companies, products, places, people... do not go very far or at least not without an enormous advertising budget. And remember, Advertising is not marketing. Advertising is a part of Marketing.

We have seen several examples on The Journal Marketing:

_Funny Business Cards | LEGO
_Funny Italian Cars | ALFA ROMEO
_Funny Agencies | Shackleton
_Funny Xmas Cards | VW
_Funny Subway | IKEA

And last but not least Microsoft, a technology giant, is quite boring but keeps trying hard to be in the same league as Apple. So please, let's become fun!