That's the main idea from Chris Anderson, Wired Editor-in-Chief, that you might find in his latest book: "Free: The Future of Radical Price". Everything that goes to the triple W will have its own free version.


“Because if you don’t do it, someone else will. Because they can. If it’s not zero today, it will be zero tomorrow.”, Anderson said in the opening session at Wired’s first-ever business conference, Disruptive by Design.

This theory (reality) directly affects the shiny disc industries: Music, Video, and Video Games; and followed by books, news, and email. You can watch his presentation here.

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